Analyst, Decision Science

The Opportunity GPJ is redefining how data powers creativity and human experience. We are looking for an Analyst, Decision Science to join our growing Decision Science team. This role is hybrid, requiring you to report on-site to one of the following office locations a minimum of 2 days/week: Austin, Boston, Detroit, Los Angeles, Nashville, New York City, or San Francisco. In this role, you won't just analyze charts; you will help build the data infrastructure that powers the world’s leading experiential marketing agency. You will work on high-profile internal initiatives like our proprietary insights platform, centralizing experiential data into unified structures, and building robust, big-data pipelines to help our clients make better business and experience design decisions. You’ll partner with strategists, creatives, and account teams to turn messy, physical-world interaction data into clear, compelling narratives that prove the value of experiences and shape future brand decisions. What You’ll Do Multi-Source Analysis Insights • Audience Segmentation Behavior Analysis: Analyze attendee demographics, behaviors, and content consumption patterns within an experience to identify what resonated most with specific audience cohorts. • Brand Health Sentiment Analysis: Synthesize qualitative data from post-event surveys, focus groups, and social listening to measure shifts in brand affinity, Net Promoter Score (NPS), and message retention. • Business Impact Modeling: Tie experience engagement data back to client business outcomes. This includes analyzing CRM data to track post-experience sales velocity, pipeline acceleration, or customer retention. Data Operations, Optimization Infrastructure • Data Centralization Projects: Support the centralization of agency data by configuring systems (like Airtable) to act as core repositories, eventually feeding into our purpose built and proprietary platform. • Big Data Analytics Infrastructure: Work with tools like BigQuery to store, clean, and analyze massive datasets (such as beacon data and spatial metrics). • Process Automation: Help automate routine data collection workflows, specifically supporting our growing workbench of strategist-facing tools. • Data Cleaning Consolidation: Merge disparate data streams—like registration lists, on-site engagement logs, and third-party research—into unified datasets for analysis. What You Bring • Experience: 3–5 years of experience in marketing analytics, data strategy, or decision science—ideally within an agency, consulting, or brand-side marketing environment. • Education: Bachelor’s degree in a quantitative field such as Statistics, Mathematics, Data Science, Economics, Business Analytics, Psychology, or a related discipline. • A versatile mindset that balances analytical rigor with inspired creativity, with the ability to distill complex data sets into compelling narratives. • A working knowledge of AI and agents, with a proactive approach to leveraging these technologies to enhance our workflows, processes, and overall capabilities. Preferred Toolsets • Data Analysis Scripting: Strong knowledge of Python or R for statistical analysis. • Databases Data Ops: Experience with BigQuery (or similar cloud warehouses) and Airtable for data management and centralization. • BI Visualization: Hands-on experience building clear, intuitive dashboards in Looker Studio, Tableau, or Power BI. Why GPJ / Why Now? GPJ has spent over a century creating the experiences that move people and culture for the world’s biggest brands.. Now, we’re building the next frontier: the intelligence layer that connects it all. Join us at a pivotal moment for the experiential industry, where new data, new tech, and new expectations are rewriting the rules of marketing. Here, you’ll have the freedom to invent, the resources to build, and the platform to grow. Compensation Benefits • Salary Range: $85,000 – $115,000 (dependent on experience and local Boston, MA market adjustments). • We’re Employee-Owned: Every GPJer shares in our success. We offer an Employee Stock Ownership Plan (ESOP) providing employees with an ownership interest, alongside an employer-matching 401(k) plan (no vesting period) and excellent low-cost healthcare options. Who We Are GPJ is the world leader in experiential marketing. Our 29 global offices are filled with fearless people dreaming up ideas that are transforming industries and bringing the most respected brands to life in powerfully, exciting ways. We are a part of the Project Worldwide family. An independent, employee-owned global network of complementary, wholly owned agencies. You read that “employee-owned” part, right? You heard us correctly. You work hard, she works hard, we all work hard… we all succeed and reap the rewards. We have an Employee Stock Ownership Plan (ESOP) – providing our employees with an ownership interest. We thought you would want to know that. In fact, there is a lot more you would want to know about us, like our FTO policy (no more “accruing” time off), our employer matching 401(k) plan (no vesting period), and our low contribution healthcare option. But we are getting ahead of ourselves here, let’s talk about this exciting opportunity first and we can fill you in on our perks benefits later. GPJ is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation and gender identity), national origin, citizenship, disability, protected veteran status, or any other protected class. In addition to federal law requirements, GPJ complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. GPJ expressly prohibits any form of workplace harassment based on any protected class.