Junior Digital Marketing Analyst

<div>About the Role<br>You’ll work alongside senior analysts and the wider SEO and Analytics team to keep client tracking accurate,<br>reporting reliable, and insights actionable. Day to day, you’ll split your time between implementation and QA<br>work (GA4 audits, GTM audits, UTMs, conversion tags) and reporting work (Looker Studio dashboards, Tableau,<br>Google Sheets).<br>This is a hands on role with a clear growth path. You’ll learn server-side tracking, advanced GA4, and<br>measurement strategy on the job, with structured mentoring from senior analysts.<br>What You’ll Do<br>• Run GA4 audits and GTM audits for client accounts: validate event setup, check dataLayer integrity,<br>identify broken or duplicate tags, and document findings in clear audit reports.<br>• Build and maintain client dashboards in Looker Studio (primary) and Tableau, pulling from GA4, Shopify,<br>Klaviyo, and ad platforms (Meta, Google Ads, TikTok) via Supermetrics.<br>• Run weekly and monthly performance reports, surface trends, flag anomalies, and write up clear<br>takeaways for client and internal teams.<br>• Implement standard GA4 events (page_view, add_to_cart, purchase) and conversion tags via Google Tag<br>Manager.<br>• QA tracking using GTM Preview Mode, GA4 DebugView, and Tag Assistant. Catch broken events, duplicate<br>purchases, and dataLayer issues before clients do.<br>• Own UTM governance for client campaigns: build naming conventions, audit incoming traffic, and fix<br>misattribution (e.g. email showing as organic).<br>• Compare GA4 revenue against Shopify or BigCommerce admin totals, flag discrepancies, and document<br>findings for senior review.<br>• Support audience and CRM data work, pulling lists, validating segments, and helping the team keep client<br>data clean.<br>• Manage tasks and timelines in Asana, follow internal work request workflows, and contribute to<br>knowledge sharing (audit checklists, debugging guides, reporting templates).<br>What We’re Looking For<br>Must-haves (around 2 years experience)<br>• 1.5 to 2+ years in a digital marketing, analytics, or data role, ideally agency or eCommerce side.<br>• Comfortable navigating GA4: Traffic Acquisition, Engagement, Monetization reports, and basic<br>Explorations.<br>• Hands-on with GTM: can implement standard tags and triggers, and read a container without panic.<br>• Working knowledge of Meta Pixel, Google Ads conversion tags, and TikTok Pixel.<br>• Confident in Looker Studio (data sources, calculated fields, basic blending) and Google Sheets (pivot<br>tables, lookups).<br>• Basic Tableau experience is enough. Looker Studio will be your primary reporting tool.<br>• Solid grasp of UTM parameters, campaign tagging, and why attribution gets messy.<br>• Familiar with Asana or a similar project management tool for managing work requests and deadlines.<br>• Clear written communication. Can summarise a report’s takeaways in 3 bullet points, not 3 paragraphs.</div>