Paid Media Associate

<p><span style="color:#5e5047">ILIA is looking for a dynamic and results-driven Paid Media Associate with a strong analytical mindset and a creative eye for performance ads. This role will partner closely with internal teams and external agency partners to ensure seamless campaign execution, strong cross-functional alignment, and continuous performance improvement across channels. You will play a critical role in bringing strategy to life, owning executional workflows, supporting testing initiatives, and ensuring campaigns, creative, and landing experiences are delivered with precision and speed.</span></p><p style="min-height: 1.7em;"></p><p>This is a <strong>hybrid</strong> position open to candidates based in Los Angeles or Orange County, CA. </p><p style="min-height: 1.7em;"></p><p><strong><span style="color:#5e5047">Responsibilities</span></strong><span style="color:#5e5047"><br></span></p><p><strong><span style="color:#5e5047">Campaign Execution &amp; Agency Management</span></strong></p><ul><li><p><span style="color:#5e5047">Support day-to-day execution of paid media campaigns in partnership with external agency across paid social, search, CTV, affiliate, and emerging platforms.</span></p></li><li><p><span style="color:#5e5047">Own campaign QA processes, ensuring accuracy across targeting, tracking, creative, and landing page alignment prior to launch.</span></p></li><li><p><span style="color:#5e5047">Act as a key point of contact for agency coordination, ensuring timelines, deliverables, and performance expectations are clearly communicated and met.</span></p></li><li><p><span style="color:#5e5047">Monitor campaign pacing and spend-to-plan, flagging risks and coordinating adjustments with agency and internal stakeholders.</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#5e5047">Cross-Functional Coordination &amp; Asset Management</span></strong></p><ul><li><p><span style="color:#5e5047">Partner with creative, brand, and digital teams to ensure all assets are delivered on time and aligned with campaign strategy and channel requirements.</span></p></li><li><p><span style="color:#5e5047">Own the trafficking and organization of creative assets across campaigns, ensuring proper versioning, naming conventions, and usage.</span></p></li><li><p><span style="color:#5e5047">Support ad and landing page briefing processes, translating performance insights and campaign needs into clear, actionable briefs.</span></p></li><li><p><span style="color:#5e5047">Ensure alignment between media strategy, creative execution, and landing page experience across all campaigns.</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#5e5047">Creative Strategy &amp; Testing Execution</span></strong></p><ul><li><p><span style="color:#5e5047">Support the development and execution of the creative testing roadmap, including coordinating new concepts, iterations, and asset refreshes.</span></p></li><li><p><span style="color:#5e5047">Partner with internal teams and agency to operationalize A/B tests across audiences, messaging, formats, and landing pages.</span></p></li><li><p><span style="color:#5e5047">Track creative performance and synthesize insights to inform future briefs and broader creative strategy.</span></p></li><li><p><span style="color:#5e5047">Support the execution of the landing page testing roadmap across key paid traffic drivers.</span></p></li><li><p><span style="color:#5e5047">Contribute to broader growth testing initiatives by helping operationalize experiments and track results.</span></p></li></ul><p style="min-height: 1.7em;"></p><p><strong><span style="color:#5e5047">Affiliate &amp; Partner Support</span></strong></p><ul><li><p><span style="color:#5e5047">Support day-to-day operations of the affiliate program, including partner onboarding, campaign setup, and performance tracking.</span></p></li><li><p><span style="color:#5e5047">Coordinate with partners and internal teams to execute campaigns, promotions, and activations.</span></p></li><li><p><span style="color:#5e5047">Monitor affiliate performance and surface insights to inform optimization opportunities.</span></p><p style="min-height: 1.7em;"></p></li></ul><p><strong><span style="color:#5e5047">Reporting, Analytics &amp; Tracking</span></strong></p><ul><li><p><span style="color:#5e5047">Own regular performance reporting across channels, highlighting key trends, insights, and areas of opportunity.</span></p></li><li><p><span style="color:#5e5047">Partner with analytics and agency teams to ensure accurate tracking, attribution, and data integrity across platforms.</span></p></li><li><p><span style="color:#5e5047">Proactively identify and troubleshoot tracking or data discrepancies across media and site performance.</span></p></li><li><p><span style="color:#5e5047">Support development of dashboards and reporting frameworks to improve visibility into performance.</span></p></li></ul>